DISPLAY ENGINEERING · TAIWAN
Optical, mechanical and electronic design working together. High brightness, rich color and deep darks, engineered around your product.
THE ATT APPROACH
Based in Taiwan, Attractive Marketing Technology provides display design, module integration and manufacturing. We start with the operating environment, then coordinate the light source, optics, thermal design, drivers and panel to balance brightness, color, power and reliability.
About ATTLight sources, optical films and mixing structures determine how efficiently light is used. Review luminance distribution, edge behavior and film compatibility under representative viewing conditions, connecting local design decisions to full-display appearance.
Module thickness, structure and thermal design make the display fit the product. Confirm mounting, frame tolerances and cable exits, then review support and thermal conditions inside the equipment.
LED drivers, power architecture and zone control make the backlight respond to the image. Coordinate power, control timing and channel allocation with the system board, then assess brightness response using actual content.
LUMI CRYSTAL FAMILY
Lumi Crystal is ATT’s family of backlight and optical solutions, bringing backlight architecture, optics and control together around application needs.
Local Dimming
Adjust individual backlight zones to the image, balancing bright highlights, dark regions and energy use.
Learn moreGoX RGB LED
An RGB backlight component within the Lumi Crystal family, supporting color backlight and optical integration.
Learn moreCustom Optical Design
Light sources and films selected for size, thickness and viewing conditions, with brightness and surface treatment considered together.
Learn more
LOCAL DIMMING
Local Dimming adjusts backlight regions to image content, matching light allocation more closely to the needs of the picture.
Learn moreOriginal concept illustration
THE PRODUCT BRAND
LumiPi is the brand for products manufactured by ATT. We turn multidisciplinary design into hardware, spanning backlight and optical solutions, touch integration, optical bonding and complete display assemblies.
BUILT AROUND YOUR APPLICATION
Consider ambient light, dark performance, heat and available space together, according to project requirements. Review daytime navigation, dark nighttime interfaces and viewing angles from different seating positions to define readability and backlight-adjustment needs.
Evaluate clarity, touch and bonding needs for the equipment’s intended use, with validation conditions defined by the customer. Use representative interfaces, cleaning methods and viewing distances in sample evaluations, linking display and touch requirements to the equipment workflow.
Include sunlight visibility, weight, heat and supply constraints in the design discussion. For mobile controllers, specify battery use, outdoor operation and carrying arrangements so display performance can be balanced against structural and power limits.
BEHIND THE DESIGN
Professional display engineering connects individual requirements into a system that works together. From the first specification discussion through sample evaluation and module integration, every choice should reflect how people view, operate and use the product.
An outdoor device, cockpit interface and indoor control terminal face different challenges. Define ambient light, viewing angle, operating distance and usage duration before selecting brightness, backlight, touch and surface treatment. This gives each important specification a purpose and focuses development resources on the parts that affect the user experience.
At the concept stage, share the intended use, target size and most important problem. For an existing module, begin with current specifications and observations from actual use to identify worthwhile improvements.
Higher brightness, a thinner enclosure and lower power require coordinated decisions. Light sources, films, mixing distance, thermal paths and frame space influence one another. ATT discusses optical, mechanical and electrical integration together, bringing backlight performance and product constraints into the same design review.
From the backlight and optical solutions in Lumi Crystal to products manufactured under LumiPi, clear brand roles help customers connect a proposed solution with the hardware to be integrated.
A striking demonstration image is only part of the assessment. Sample reviews should also consider day and night operation, sustained use, touch response, assembly clearances and power conditions. Agreed test content, measurement methods and acceptance priorities give design revisions a consistent basis and help purchasing and engineering teams communicate.
Each discussion should clarify which requirement comes first, what information is needed and what the next sample must demonstrate.
LET’S BUILD YOUR NEXT DISPLAY
Tell us about the application, target size and key specifications. Let’s turn requirements into the next design step.
